If you’re a real estate agent, the holidays are one of the easiest times to reconnect with your people. Clients slow down. Their inbox isn’t as chaotic. They’re in a more sentimental mindset. And honestly, it just feels natural to pop in and say hello without sounding salesy. If you’ve ever worried about being “too much,” the holiday season is your green light.

Clients remember the agents who remember them. During the holidays, people expect personal messages, which means you’re not interrupting. You’re showing up with warmth, not a sales pitch. It’s a chance to reconnect without the pressure of talking about the market or asking for business.

Holiday outreach also helps:

• Strengthen relationships with past clients
• Keep your name top of mind for big life changes
• Increase referral opportunities
• Reinforce trust, especially for clients who haven’t bought or sold in years

It’s one of the simplest habits that leads directly to repeat business later.

Ways Real Estate Agents Can Check In During the Holidays

There’s no one right way to reach out. The key is to keep it genuine and consistent with your personality and brand.

1. Send a quick holiday text or DM

A short, warm message goes a long way. Something like:
“Hey! Just popping in to wish you and your family a great holiday season. Hope the house is treating you well.”

2. Mail a handwritten card

Handwritten always stands out, especially when people are used to getting digital everything. It feels more personal, and clients appreciate the extra effort.

3. Drop off a small gift

You don’t need anything extravagant. Think simple and useful. Coffee gift cards. Local treats. A small ornament. Branded items they’ll actually keep. Your gesture makes the impression, not the price tag.

4. Share a personalized social media post

If you’ve helped clients buy or sell this year, a festive “Happy Holidays from your home!” graphic is an easy way to celebrate them publicly. Branded templates make this feel polished and repeatable year after year.

5. Create a holiday email for your entire database

Keep it light. Include a quick thank-you, a note of appreciation, maybe a seasonal tip or two. Nothing that reads like a newsletter. Think warm, simple, and short enough that people actually read it.

When you reach out during the holidays, clients remember you when they need something months or years later. Maybe they’re ready to upgrade. Maybe they’ve outgrown their home. Maybe a friend asks, “Know any good agents?” Your name is the one they think of because you stayed visible and connected. They’re a relationship habit that compounds over time. If you make it part of your yearly routine, it becomes one of the easiest ways to stay top of mind and build a business that grows from trust, not cold leads.