According to Zillow’s newly released market heat index for May 2025, the national housing market sits at a neutral 55. But for buyers who want more negotiating power, three cities in Florida are rising to the top. Punta Gorda, Naples, and Cape Coral were just ranked among the most favorable buyer’s markets across the entire United States. Among the 250 largest metro areas Zillow analyzed, these cities landed in the 10 coldest markets, meaning buyers currently have the most power. One reason? There are simply more homes to choose from. Inventory is up nearly 20% compared to last year, giving buyers in May more options than they’ve had since July 2020. And even though sales are picking up, there are still more sellers than buyers in these three Florida metros.

Punta Gorda Is Quietly Leading Florida’s Buyer’s Market

Zillow gave Punta Gorda a market score of 29, marking it as one of the most buyer-advantaged cities in the U.S. This Southwest Florida community offers laid-back living along the Gulf Coast with an inventory that's holding steady while prices begin to cool. It’s a sweet spot for buyers looking to negotiate closing costs or secure seller-paid concessions which is something our Vreeland Real Estate team specializes in. As more out-of-state buyers look for second homes or retirement spots, Punta Gorda’s quiet charm and accessible pricing are making it a top choice this summer.

Naples Is Now One of Florida’s Top Buyer’s Markets

Luxury doesn’t usually go hand-in-hand with buyer power, but Naples is flipping the script. With a Zillow market score of 27, Naples lands in the same category as some of the most buyer-friendly cities in the country, making it a standout for buyers seeking high-end living at more negotiable prices. Inventory levels have started to rise just as demand softens slightly, giving buyers more control in the offer process. In some cases, homes—especially condos—are sitting longer due to rising condo fees tied to new reserve requirements.

Cape Coral Ranks as a Top Florida Buyer’s Market Right Now

Cape Coral scored a 31, making it the third Florida city recognized as a top buyer’s market by Zillow in May. Known for its extensive canal system, this city has seen a wave of new construction and resale inventory that’s creating favorable conditions for house hunters. Sellers are beginning to meet the market with price adjustments, and buyers are getting more room to negotiate terms. With its family-friendly neighborhoods and waterfront appeal, Cape Coral presents a strong value in a state where prices can still stretch many budgets.

What This Means for Florida Buyers Right Now

The Zillow rankings make it clear that while many national markets are balanced, pockets of Florida are tipping toward the buyer. Whether you’re looking for a coastal retreat, a long-term investment, or your forever home, these three cities—Punta Gorda, Naples, and Cape Coral—offer the rare mix of location and leverage. If you’re thinking about buying in Florida, especially in regions we serve like South Florida or the Gulf Coast, now is a good time to make a move.

Our bulldog negotiators at Vreeland Real Estate are ready to help you save thousands in seller-paid closing costs, especially in markets where buyers already have the upper hand.