If you’ve been waiting for a friendlier housing market, the latest outlook from the National Association of REALTORS® (NAR) brings good news. Economists expect existing-home sales to climb by roughly 14% in 2026, thanks to easing mortgage rates, job growth, and a more stable market ahead. After several years of uncertainty, the housing landscape is finally showing signs of balance that could open the door for more buyers.

The big driver behind this shift is affordability. Mortgage rates are projected to settle closer to 6%, which may not feel dramatic, but even a small improvement can lower monthly payments and boost buyer confidence. Combined with steady home prices and more construction in certain markets, the next year could be a turning point for many households who’ve been waiting on the sidelines.

As a brokerage serving Tampa Bay, Jacksonville/North Florida, and South Florida, we’re already seeing buyers prepare for this shift. At Vreeland Real Estate, we specialize in bulldog negotiating and securing seller-paid closing costs, which helped our clients save millions last year. With a more active market on the horizon, having strong representation matters more than ever.

Affordability Is Slowly Improving

The forecast doesn’t call for a major rate plunge, but a steady decline is enough to help many buyers regain purchasing power. Markets with strong new-construction pipelines, like Houston and parts of Florida, are likely to feel this improvement first. More homes on the market means more options, especially for first-time buyers who've struggled with limited inventory and steep competition.

Closer to home, regions like Tampa Bay, Jacksonville, and South Florida also continue to grow. You can explore local trends here:

• Tampa Bay: https://vreelandre.com/home-tampa-bay

• North Florida: https://vreelandre.com/home-north-florida

• South Florida: https://vreelandre.com/home-south-florida

Buyer Demographics Are Shifting

NAR’s latest buyer and seller research shows a major demographic shift taking place. Repeat buyers are now entering the market at older ages, driven by lifestyle changes and a desire to live closer to loved ones. Many are moving not for work or schooling, but to be near family. This trend is becoming a defining factor of today’s relocation patterns.

At the same time, first-time buyers continue to face challenges. High rents, student loan burdens, and limited affordability have pushed the typical first-time buyer age higher than ever before. Even so, the demand is there—and improving rates may help some renters finally make the jump into homeownership.

Agents Remain a Key Part of the Process

Even in a tech-heavy age, the vast majority of buyers and sellers still rely on real estate agents to guide them through pricing, marketing, negotiation, and navigating an unpredictable market. Consumers want expertise and results, especially when stakes are high.

That’s exactly why our team at Vreeland Real Estate stays focused on hands-on negotiation strategies, aggressive closing-cost wins, and market-specific guidance across Florida. Whether the market is slow or surging, who you work with truly matters. On the hunt for a good agent? Check out our Florida agent directory.

What This Means for Buyers in 2026

As the market heads into a more active phase, buyers should prepare early. Improving rates, steady prices, and more inventory will create opportunities, but competition will also tick upward as more people re-enter the market. Getting pre-approved, watching local inventory trends, and partnering with a strong agent are the best ways to get ahead.

If you're planning a move in Florida, our team can help you navigate what’s coming and position you to win when the right home hits the market.